Datonomy

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DECENTRALIZED AUDIENCE PLATFORM

DATONOMY

increase ads revenue for your mobile games in a privacy compliant way achieving 100% of visibility on your audiences

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CALCULATOR

CALCULATE YOUR UPLIFT

Data is not as easily available anymore. Check how much you can increase in Ad revenue in a privacy compliant way

Your annual locked revenue in iOS:

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50%
Percentage of iOS users

What percentage of your userbase is on iOS?

0%
100%
10k
Daily Active Users (DAU)

How many players are you daily servings ads to?

10k
20 million
70%
Percentage Open Marketplace (OMP)

What percentage of your inventory is sold on open marketplaces?

0%
100%
20%
Opt-in for ATT

What is the opt-in rate for Apple’s ATT among the userbase?

0%
100%
$10
Average Open Marketplace CPM

Average Open Marketplace CPM

$0
$25

HOW IT WORKS

BETTER TARGETING

To bring it altogether, Datonomy can make 100% of your audiences visible, reaching better CPM and lower UA costs on other games 

ON-DEVICE COMPUTING

We help you to leverage your first-party data to build rich segments based on in-app behavior. Our technology runs on each device so data never leaves the device, and users’ identities are always protected

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PRIVACY FIRST

Our solution is ID-less, protecting users’ anonymity and privacy at all times. GDPR, CCPA and ATT compliant

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GAMING CENTRIC

Our proprietary Gamer Motivation model runs on device, and creates gaming centric taxonomy based on user in-app behaviour

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Data processed on-device

We use AI at the edge of the network so models can learn from an immediate stream of up-to-date data.

Privacy Compliant

Edge processing minimizes the data that leaves user's device, by processing and anonymizing it on the device itself.

Gaming Taxonomy

As our focus, we understand the unique gaming taxonomy and its importance in creating effective ad strategies.

WHY DATONOMY

CONTROL YOUR DATA

Monetize your users without selling them out

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PRICING

RISK FREE

risk free – we only charge a percentage of your uplift on ad revenue

  • 10GB Disk Space
  • One User
  • 1000 ui elements
  • E-mail support
  • 10GB Disk
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42% more Ad Revenue

36% more retention in average on UA side

4x increase in audience identification from 20% → 80%

We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day. Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.

CASE STUDY

EARLY RESULTS

How Datonomy can help based on our Beta Tests

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We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day. Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.