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Boost your ad revenue
without IDs.
We help game creators ACQUIRE and MONETISE users in a post IDFA world. Datonomy uses behavioural, non-sensitive data to calculate LTV scores that are easily digestible by ad buyers across the industry.
Our behavioural insights help top hyper and hybrid casual publishers boost eCPM up to 30%
WHAT WE DO
We are the first adtech solution that gives game creators autonomy over their data (yep, it’s in our name). Thanks to our proprietary algorithm we help you monetize your users without mobile IDs, so you can focus on what you do best - making hit games.
Better Targeting
Increase eCPM
SDK-less Integration
Privacy First
Better Targeting
Our proprietary Gamer Motivation model combines first party data and AI to create a gaming centric taxonomy based on user in-app behaviour.
Increase eCPM
We make ATT opted out users targetable again to help you attract more advertisers and increase eCPM across your inventory.
SDK-less Integration
Flexible and quick integration: you choose how you want to integrate, and we take care of the rest. Get set up in minutes, not days.
Privacy-First
Our solution is ID-less, protecting users’ anonymity and privacy at all times. GDPR, CCPA and ATT compliant.
Better Targeting
Our proprietary Gamer Motivation model combines first party data and AI to create a gaming centric taxonomy based on user in-app behaviour.
Increase eCPM
We make ATT opted out users targetable again to help you attract more advertisers and increase eCPM across your inventory.
SDK-less Integration
Flexible and quick integration: you choose how you want to integrate, and we take care of the rest. Get set up in minutes, not days.
Privacy-First
Our solution is ID-less, protecting users’ anonymity and privacy at all times. GDPR, CCPA and ATT compliant.
Better Targeting
Our proprietary Gamer Motivation model combines first party data and AI to create a gaming centric taxonomy based on user in-app behaviour.
Increase eCPM
We make ATT opted out users targetable again to help you attract more advertisers and increase eCPM across your inventory.
SDK-less Integration
Flexible and quick integration: you choose how you want to integrate, and we take care of the rest. Get set up in minutes, not days.
Privacy-First
Our solution is ID-less, protecting users’ anonymity and privacy at all times. GDPR, CCPA and ATT compliant.
Why Datonomy?
Founding Team
Rea Liu and Elton Soares co-founded Datonomy with the ambition to rebuild data in advertising. Rea, ex-Meta, spent over the last decade in data & advertising and built & lead multiple data teams for key platforms in the industry. Elton is a serial entrepreneur who cofounded four companies including one succesful exit. They combine their expertise and industry experience to make Datonomy a pioneering technology in the new era of advertising.
Advisors & Angels
We are backed by advisors and angels from leading gaming and adtech companies such as Zygna, King, Meta, Smadex, Gravite, Digital Turbine, and from Venture Capital firms such as Entrepreneur First and Geometry.
Our vision
Datonomy is the first decentralized audience platform. We help gaming developers and publishers supercharge their 1st party data to increase the value of their inventory. Our proprietary technology is built on privacy-first decentralized principles - we believe that no entities should own consumer data (with or without consent).
Founding Team
Rea Liu and Elton Soares co-founded Datonomy with the ambition to rebuild data in advertising. Rea, ex-Meta, spent over the last decade in data & advertising and built & lead multiple data teams for key platforms in the industry. Elton is a serial entrepreneur who cofounded four companies including one succesful exit. They combine their expertise and industry experience to make Datonomy a pioneering technology in the new era of advertising.
Advisors & Angels
We are backed by advisors and angels from leading gaming and adtech companies such as Zygna, King, Meta, Smadex, Gravite, Digital Turbine, and from Venture Capital firms such as Entrepreneur First and Geometry.
Our vision
Datonomy is the first decentralized audience platform. We help gaming developers and publishers supercharge their 1st party data to increase the value of their inventory. Our proprietary technology is built on privacy-first decentralized principles - we believe that no entities should own consumer data (with or without consent).
Founding Team
Rea Liu and Elton Soares co-founded Datonomy with the ambition to rebuild data in advertising. Rea, ex-Meta, spent over the last decade in data & advertising and built & lead multiple data teams for key platforms in the industry. Elton is a serial entrepreneur who cofounded four companies including one succesful exit. They combine their expertise and industry experience to make Datonomy a pioneering technology in the new era of advertising.
Advisors & Angels
We are backed by advisors and angels from leading gaming and adtech companies such as Zygna, King, Meta, Smadex, Gravite, Digital Turbine, and from Venture Capital firms such as Entrepreneur First and Geometry.
Our vision
Datonomy is the first decentralized audience platform. We help gaming developers and publishers supercharge their 1st party data to increase the value of their inventory. Our proprietary technology is built on privacy-first decentralized principles - we believe that no entities should own consumer data (with or without consent).
Founding Team
Rea Liu and Elton Soares co-founded Datonomy with the ambition to rebuild data in advertising. Rea, ex-Meta, spent over the last decade in data & advertising and built & lead multiple data teams for key platforms in the industry. Elton is a serial entrepreneur who cofounded four companies including one succesful exit. They combine their expertise and industry experience to make Datonomy a pioneering technology in the new era of advertising.
Advisors & Angels
We are backed by advisors and angels from leading gaming and adtech companies such as Zygna, King, Meta, Smadex, Gravite, Digital Turbine, and from Venture Capital firms such as Entrepreneur First and Geometry.
Our vision
Datonomy is the first decentralized audience platform. We help gaming developers and publishers supercharge their 1st party data to increase the value of their inventory. Our proprietary technology is built on privacy-first decentralized principles - we believe that no entities should own consumer data (with or without consent).
Founding Team
Rea Liu and Elton Soares co-founded Datonomy with the ambition to rebuild data in advertising. Rea, ex-Meta, spent over the last decade in data & advertising and built & lead multiple data teams for key platforms in the industry. Elton is a serial entrepreneur who cofounded four companies including one succesful exit. They combine their expertise and industry experience to make Datonomy a pioneering technology in the new era of advertising.
Advisors & Angels
We are backed by advisors and angels from leading gaming and adtech companies such as Zygna, King, Meta, Smadex, Gravite, Digital Turbine, and from Venture Capital firms such as Entrepreneur First and Geometry.
Our vision
Datonomy is the first decentralized audience platform. We help gaming developers and publishers supercharge their 1st party data to increase the value of their inventory. Our proprietary technology is built on privacy-first decentralized principles - we believe that no entities should own consumer data (with or without consent).
FAQ
General
AdMon
UA
Privacy
Why Datonomy?
How do I get in touch?
What is customer lifetime value (LTV) and how do you calculate it?
We already calculate LTV, why would we use Datonomy?
What types of companies do you work with?
FAQ
General
AdMon
UA
Privacy
Why Datonomy?
How do I get in touch?
What is customer lifetime value (LTV) and how do you calculate it?
We already calculate LTV, why would we use Datonomy?
What types of companies do you work with?
FAQ
General
AdMon
UA
Privacy
Why Datonomy?
How do I get in touch?
What is customer lifetime value (LTV) and how do you calculate it?
We already calculate LTV, why would we use Datonomy?
What types of companies do you work with?
FAQ
General
AdMon
UA
Privacy
Why Datonomy?
How do I get in touch?
What is customer lifetime value (LTV) and how do you calculate it?
We already calculate LTV, why would we use Datonomy?
What types of companies do you work with?
FAQ
General
AdMon
UA
Privacy
Why Datonomy?
How do I get in touch?
What is customer lifetime value (LTV) and how do you calculate it?
We already calculate LTV, why would we use Datonomy?
What types of companies do you work with?